"Rooted in Real" Traditional Campaign | Concept + Art Direction

Blue Sky Soda is a beverage that values authenticity and quality experiences. With that in mind, we launched the “Rooted in Real”campaign that focuses on folks who are keeping it real by supporting local artists, non-profit organizations, and community events.

 

The Food Truck:

The “Community Cruiser,” a soda sampling food truck featured local chefs and provided lunch at local musical events and to non-profit organization volunteers.

The OOH:

To reach the target market, billboards were placed downtown Denver.

In Social:

•We created recipes using Blue Sky Soda as an ingredient.
•We provided Blue Sky Soda fans with simple ideas to give back to the community.
•We encouraged Blue Sky fans to share their outdoor adventures: #RootedinReal.

 

Instagram |  Concept + Photography
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Let Blue Sky tag along in your outdoor adventures! Share your #RootedInReal photo in the comments for a chance to be featured.

 

Facebook | Concept + Photography
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When real ugly and real goodness come together.

Instagram |  Concept + Photography
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Spread some real goodness by digging in your closet to  find a piece of winter clothing you haven’t worn all season and donate it to your local coat drive!

Facebook | Concept + Art

 

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In nature. In experiences. And of course, in soda.

Facebook | Concept + Art Direction

Facebook | Concept + Art Direction
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And taste it, too.

Facebook | Concept + Photography
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What makes everything Super? Blue Sky Root Beer BBQ sauce. Game on. #RootedinReal (Recipe in comments)

Facebook | Concept + Photography
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Before you watch the games this weekend, step up your brat game with authentic Blue Sky Soda. Cook up some Ginger Ale Brats with Cola Caramelized Onions. (Recipe in comments!)

Facebook | Concept + Photography
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Spread some real goodness by turning your spare change into a gift card for someone in need.

The Booth:

People were able to taste the different Blue Sky flavors and learn more about the brand at “The Denver Flea,” a holiday craft market.

Denver Holiday Craft Market | Concept
Another way we made the “Rooted in Real” campaign come to life, was by having Blue Sky provide soda samples at the Denver Flea, a holiday craft market, were local artist display and sell their work. People were able to taste the different Blue Sky flavors and learn more about the brand. As a way to give back to the community Blue Sky donated $5000, to a local charity, chosen by Flea participants.

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The Event:
We organized a farm to table event featuring local artist and chef.