“JBL Sound Check” Digital Campaign
Concept + Art Direction

In collaboration with Toyota, JBL brought the Pro Sound experience to the car. To get more people “test listening,” we created the “JBL Sound Check” campaign.

The OLV:

Showcased what the upgraded sound system experience was like.

The Website:

Urged car shoppers to try their own JBL Sound Check at their local Toyota dealer.

Dealership posters:

Invited shoppers, unfamiliar with the digital campaign, to experience the JBL Sound Check at the dealership.

Other JBL Work

JBL Product Videos: Sound Bar Line | Art Direction

With the launch of JBL’s latest sound bar line, we crafted these videos to highlight how each new product brings the Pro Sound experience to the living room.