Kraft Social | Concepts + Art Direction
While working at Cripin Porter + Bagusky and Evolution Bureau, I worked on social for the Kraft brands Gevalia, MiO and others. These are the highlights.
Gevalia Social
How to Make Gevalia Kaffe
This series highlights different methods to prepare a cup of Gevalia coffee.
Sweet Swedish Snacks
Traditional Swedish sweets are an essential component to a fika (coffee break). Gevalia's Swedish Sweets postings feature artistically arranged photos of traditional pastries paired perfectly with highlighted Gevalia roasts.
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We’re sweet on this coffee and sweets combo. Covered in rich dark chocolate, Swedish Biskvier is a chocolate lover’s dream with our cocoa-centric Mocha kaffe. #SweetSwedishSnack #Fika
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The sweeter things in life go best with Gevalia. The buttercream in this Swedish Kringla pastry perfectly pairs with our Vanilla coffee. #SweetSwedishSnacks #Fika
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Treat yourself to something sweet and Swedish. The fragrant cardamom in this Swedish Kardemummabröd bread compliments the full-bodied flavor in our aromatic French Roast coffee. #SweetSwedishSnacks #Fika
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If you can’t fika in Sweden, fika with a Swedish snack. Swedish Marzariners are topped with a sweet almond paste that compliments our sweet Hazelnut coffee. #SweetSwedishSnacks #Fika
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It’s Marzipan Day and it shouldn’t take much sweet talking to try this Swedish sweet filled with it. The delicious dark chocolate in this Swedish Punschrulle perfectly balances the bittersweet cocoa notes of our full-bodied Dark Roast coffee. #SweetSwedishSnacks #Fika
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Some fikas can be lengthy. Others are short and sweet, just like these irresistible Swedish Toska Bitar. Filled with chopped almonds, they fit perfectly with our nutty Hazelnut coffee. #SweetSwedishSnacks #Fika
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A fika by any other name would taste so sweet. Try a traditional Swedish Prinsesstårta with the perfectly balanced mild flavor of our Traditional Roast. #SweetSwedishSnacks #Fika
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Sweets are even sweeter with Swedish kaffe. The cinnamon in this Swedish Kanelbullar pastry compliments our Pumpkin Spice coffee. #SweetSwedishSnacks #Fika
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This distinctly Swedish pairing is a match made in Valhalla. Fragrant caraway seeds in this delicious Swedish Limpa bread bring out the delicate floral influences of our Kenya coffee. #SweetSweedishSnack #Fika
Recipes For Design
KraftRecipies.com and Gevalia.com have a wealth of coffee-centric food recipes. Gevalia is bringing them to life in the familiar distinctive Swedish IKEA aesthetic, making Gevalia's existing content more engaging and appealing; showing that any recipe can be artfully crafted, just like Gevalia.
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Have your breakfast coffee and your breakfast waffle all in one delicious recipe.
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Roll your coffee up into these on-the-go oat cookies.
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Follow these simple instructions to make your own Swedish masterpiece, and don’t worry... it won’t take 150 years like it did for us.
Flavor Profiles
Each blend of Gevalia has its own artfully crafted set of flavors and influences. We bring these to life in the elegantly minimal Swedish design style, with annotations that highlight the various flavor nuances of each roast.
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Our Vanilla is a flavorful medium-bodied roast. It’s perfectly balanced between a sweet vanilla and smooth butter cream taste.
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Single origin-beans from Colombia make for a rich, bright brew celebrated around the world.
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Our Espresso Roast features the subtle sweetness of caramel combined with a full-bodied, bold, dark flavor and aroma. If this doesn’t perk you up, nothing will.
MiO Social
MiO Fruits of Summer
As a piece of beautiful and sharable Instagram content, we highlighted the MiO flavors in the popular Instagram "wallpaper style."
MiO Lifestyle
As a way to keep MiO's feed fresh, and visually on point, we celebrate the MiO lifestyle through a series of simple, beautifully composed Instagram posts.
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Kick it into gear with MiO Fit. #electrolytes #NationalBikeMonth
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It’s easy to catch the #electrolytes and #BVitamins in #MiOFit.
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Keep your cooler cooler this summer. #MiO #BVitamins
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Berry ready to get outside this weekend! #TGIF #MiOEnergy
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If you hydrate while you rake leaves, would it be called hydraking?
MiO Kits
To get MiO followers excited for Festival Season, we created visual Festival Survival Kits. Users will be encouraged to tag friends who fit each style. This idea was expanded and became seasonal kits.
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We're getting pumped for the start of the MiO Festival Tour. Check out our first Festival Survival Kit! #MiOFestivalTour
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This fashion-forward Festival Survival Kit is perfect for someone whose style is always on point. #MiOFestivalTour#knolling
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This FSK (Festival Survival Kit) is perfect for #EDM lovers. #MiOFestivalTour
MiOVATIONS
MiO adds awesome benefits to water, we’re adding benefits to everyday objects and situations to help make life just a little bit easier and a lot more fun.
MiO Comics
MiO Comics is a series in which we feature the different MiO products saving the world from everyday issues - MiO Energy for the midday slump, MiO Fit in water for hydration help during workout, MiO Base flavors to save boring water.