“Free the Fun” Digital Campaign | Concept + Art Direction

After a long chilly winter, everyone is eager to get back outside. That insight inspired our “Free The Fun” campaign.

The OLV:
Shows a father and son “Freeing the fun” and enjoying their hotdogs outside.

The Digital Banner:
A small interactive game to encourage people to “Free the fun” at home by finding Nathan’s hotdogs near them.

On social:
Fans can “Free The Fun” and flavor with some tasty recipes with thumb stopping animations.