“High School Summer Pass”
Social Campaign | Concept + Art Direction
Planet Fitness created the High School Summer Pass, which allows teens to attend their gyms for free during the summer. To get teenagers excited for this pass we created a digital and social media campaign to get the word out about the program. By the end of the summer, we had successfully signed up 3.5 million teenagers.
Collaboration with Mckenna Grace
To spread awareness about the program, we collaborated with actress Mckenna Grace (among other teenage actors), harnessing her influence among teenagers to create engaging social media videos and still images.
Social Media Videos
Engaging Social Media Posts
We created interactive social media content by encouraging our fans to tag, answer questions, or submit their own images. Additionally, we produced high-quality full-screen videos tailored for platforms like Instagram and TikTok, enhancing the overall engagement and reach of our campaign.
